Video | Ad Strategy
A creative advertising campaign for social media marketing.
Universal Music Group Nashville
To rejuvenate the pastime of listening to records and specifically going to a local record store on Record Store Day and buying vinyls to listen to or collect. To increase brand awareness for Record Store Day.
The Universal Music Group Nashville team produced a fun video promoting consumers going to independently owned record stores and purchasing Universal Music Group Nashville vinyl during Record Store Day weekend.
It was a video of a Record Store Day special vinyl of Eric Church’s rolling across different Nashville scenes on its way to a local record store.