Scary Fast – A Creative Campaign for Merrell

Video | Strategy

A creative campaign for social media marketing.

The Project

The Client:
Merrell

The Challenge:
Merrell was looking for a light engaging video that also focused on their stellar trail running shoes to promote Halloween weekend.

The Creative Solution:
We love marketing for outdoor brands. In this video, a runner happens upon a grisly scene and must elude the perpetrator by running away really really fast. This video playfully paid homage to classic 70s and 80s horror movies with a retro look and feel.

The Results:
The video had over 7,000 organic views over Halloween weekend.

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