REI #OptOutside – Marketing for Outdoor Brands

Video | Strategy

A creative social media campaign for outdoor brands.

The Project

The Client:
REI & Camping With Dogs

The Challenge:
The challenge was to create a tie-in between the Camping with Dogs brand and REI’s #OptOustide campaign in a funny way so that both brand’s fan base would engage.

Creative Solution:
A determined and resourceful dog goes to great lengths to get his lazy owner to take him camping. The video used a dog protagonist and fun narrative to engage fans of both brands and encourage them to #OptOutside.

Results:
The video has over 1,000,000 views on Facebook.

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