REI #OptOutside – Marketing for Outdoor Brands
Video | Strategy
A creative social media campaign for outdoor brands.
REI & Camping With Dogs
The challenge was to create a tie-in between the Camping with Dogs brand and REI’s #OptOustide campaign in a funny way so that both brand’s fan base would engage.
A determined and resourceful dog goes to great lengths to get his lazy owner to take him camping. The video used a dog protagonist and fun narrative to engage fans of both brands and encourage them to #OptOutside.
The video has over 1,000,000 views on Facebook.