Rain, Tactical, Sawdust Product Video Campaign
Video | Strategy
A creative social media marketing campaign for Merrell Work.
Create a set of product focused video content that is appealing Merrell Work’s unique Facebook audience.
We discovered that Merrell Work’s Facebook audience slightly differs from Merrell’s Facebook audience and catered content to that unique audience. Our video team created a set of off-body product videos that showed the special features of the work boots in the environment they’d be used in.
The videos collectively garnered over 243,000 views and 2,678 engagements on Facebook.