Merrell: Product-Focused Instagram Stories
Graphic Design | Motion Graphics| Video | Strategy
Over the course of the summer and fall of 2019, our graphic design team was tasked with creating product-focused Instagram stories for a range of Merrell’s shoes. These stories needed to appeal to key audiences for the specific products.
The Creative Solution:
We utilized animations, product-specific callouts, and lifestyle clips to create engaging Instagram Stories to appeal to various outdoor groups the shoes were designed for: hikers, runners, cold weather explorers, and all-day workers. These motion graphics were able to highlight how these products were designed for these specific groups to improve their performance.