Merrell: Product-Focused Instagram Stories

Graphic Design | Motion Graphics| Video | Strategy

The Project

The Client:

The Challenge:
Over the course of the summer and fall of 2019, our graphic design team was tasked with creating product-focused Instagram stories for a range of Merrell’s shoes. These stories needed to appeal to key audiences for the specific products. 

The Creative Solution:
We utilized animations, product-specific callouts, and lifestyle clips to create engaging Instagram Stories to appeal to various outdoor groups the shoes were designed for: hikers, runners, cold weather explorers, and all-day workers. These motion graphics were able to highlight how these products were designed for these specific groups to improve their performance. 

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