Josh Turner “Deep South” Instagram Takeover
Graphic Design | Animation | Video | Strategy
A creative advertising campaign for social media marketing.
The Project
The Client:
Universal Music Group Nashville – Josh Turner
The Challenge:
To strategize an innovative way to promote an album release.
The Creative Solution:
The Universal Music Group Nashville team designed a 6 square Instagram takeover of Josh Turner’s “Deep South” album cover. Each square was composed of a different video promoting an aspect of the album. The videos vary from lyric videos, music video clips, acoustic performance clips, and track listings. These videos are an interactive way to promote the album release versus just posting the regular album artwork.
The Results:
13,747 total impressions, 11,378 total reach, 2,751 total views, 674 engagements
