FLR 11 – UMG Nashville Lead Ad Campaign
Video | Strategy
A creative social media marketing campaign for UMG Nashville.
Universal Music Group Nashville
To collect emails for the Universal Music Group Nashville email list while simultaneously promoting their corporate culture video series, FLR 11.
The Universal Music Group Nashville team designed a flyaway sweepstakes to Nashville with the entry point being email capture. The video promoting the contest was branded as part of the FLR 11 corporate culture video series we were rolling out at the same time. The grand prize included an exclusive tour of the UMG Nashville office which helped tied the contest into the video series.
The videos collectively had a reach of over 301,318, leads of 7,255, with the cost per lead at $0.20 and a total ad spend of $3,110.02.