CMA Fest Lead Ad Giveaway
Photography | Animation | Video | Strategy
A creative advertising campaign for social media marketing.
Universal Music Group Nashville
To garner emails for the Universal Music Group Nashville email list and promote CMA Fest 2017 in one Facebook ad campaign.
The Creative Solution:
Parachute Media designed a CMA Fest ticket giveaway with the entry point being email capture. The video promoting the giveaway was a GIF of a pair of CMA Fest tickets in the foreground with different Nashville scenes as the background.
6,261 leads and 108,154 people reached at $0.40 per lead.