Why You Should Stop Wasting Money On Television Ads

Still investing in television commercials? It’s 2016. Time to rethink your marketing strategy and consider digital advertising.

don't waste money on tv ads

There are more than 1 billion people who actively use Facebook every single day. Of those people, nearly 900 million of them access Facebook daily from their mobile phone.

Since its inception in 2004, Facebook has quickly become seamlessly integrated in our daily lives. The trend that’s behind Facebook’s overwhelming growth is also behind other technological shifts that are impacting how people consume media.

Since 2010, television viewership has decreased every year.

In fact, according to the latest Nielsen Co. study of media and attention, “smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.” Since May 2014, the number of people using their smartphones, tablets, or other streaming device to watch television has increased by 25%.

weekly hours media usage chart

Because of this shift in TV viewing, smart brands are moving their marketing dollars away from television commercials to digital advertising, specifically social media. Social media platforms allow brands to build one-to-one relationships with existing or potential clients. It’s a great tool for maintaining open dialogue between a brand and its customers. Facebook gives advertisers the ability to target different audience groups by a variety of factors, including location, purchase behaviors, website history, income, age, and many other demographics.