Richard gets things done. His knowledge of digital marketing, attention to detail, and eagerness to learn are wonderful qualities that extend into his work every day.
We move at a fast pace here at Parachute Media, and Richard has the ability to take a task to the next level by asking the right questions. Our clients tend to think within the box of their own industry and what THEY know about digital marketing, and it is our job to break open the box and introduce new ideas that bring results.
Richard brings a unique skill set to Parachute that help us do just that. His digital marketing experience in real estate and the music industry enable him to add value to clients like Evolve, Bart Durham, and Edley’s Bar-B-Que by thinking like the customer. By putting himself in the shoes of a pet owner or barbecue connoisseur, he understands the audience in order to create content that speaks to them.
When asking Richard what he loves about his job, he says, “I love brainstorming sessions and relaying ideas across a team. I believe that effective communication is a pillar to success within a team, and during brainstorms it’s fun to feed off of everyone’s creative energy and convey ideas to the group.”
Richard does a variety of tasks for each project from analyzing data and creating reports for clients, writing effective social media copy, and doing research for our latest in-house Parachute endeavor.
Want to know how he does all of this?
“First, I drink a lot of coffee. And then, I just let the words come out. Often, it feels like the captions write themselves. Depending on the brand voice, I try to be funny or serious. I pretend it’s like a conversation, and that we’re cultivating a relationship with the consumer. Who wants to buy something or interact with a brand that feels untouchable or unrelatable?”
Richard works on Edley’s Bar-B-Que and has nailed the brand voice behind the famous Nashville BBQ joint. Here’s just a sampling of his captions:
Let’s learn more about Richard:
Parachute Media: Who is one of your professional heroes and why?
Richard: I admire Paul Steele at Good Time Inc. possibly the most. His story is incredible. He started managing artists because he had an insatiable passion for music, and he’s taken his vision from surviving solely on food he bargained for washing windows and living on the floor of his office to a successful business. Now he manages bands, music festivals, vinyl record clubs, and more. He is living proof that if you want to do something bad enough, you can do it.
Parachute Media: What is your favorite quote, or do you have a personal mission statement?
Richard: “Do all the good you can. By all the means you can. In all the ways you can. In all the places you can. At all the times you can. To all the people you can. As long as ever you can.” – John Wesley
Parachute Media: What is your grand, audacious goal?
Richard: I’ve never been preoccupied with money. Maybe it’s because I’m terrible with it. So, my dream has never been to be rich or famous. I want to work in some form of non-profit or own my own non-profit or socially conscious business. I want to give back to the community and teach others that there’s still some good left to hold onto in this world. I’m particularly passionate about coffee and education, so maybe I’ll work that in together.
Parachute Media: When you’re not at work, where will we find you and what will you be doing?
Richard: I work on the side with bands with some consultation and brand development strategies. Currently I’m overseeing a three-part album release for a band that’s going to play out like a story-book. I can’t wait to see the response.
I also can be found at coffee-shops with my wife, at home re-watching the Office with her and my cats, or stuffing my face at a local restaurant.
Parachute Media: What sparked your interest in digital marketing?
Richard: I started learning out of a necessity. A summer internship as a marketing intern at a real estate firm turned into a full time job when my direct supervisor quit my second day. I had a choice- either flip burgers all summer or learn how to post on Facebook and Twitter for the realtor and manage all her listings. She’s the most successful realtor in the Denver area, so the learning curve was steep. But after a few months of working with her, I realized how grand the scope of digital marketing is, and how much there is to learn always. I love to learn, so it was a fascinating area to pursue.
Parachute Media: If you could Skype with anyone living or dead, who would it be?
Richard: CS Lewis. As a scholar and theologian, his writing on modern troubles is full of wisdom and insightfulness that is unparalleled.