Meet McKenzie: Creative, Smart, & Funny

Her creativity, brains, proactive nature, golf skills, and infectious laugh are all reasons why McKenzie Smith is a vital part of the Parachute Media team.

Mckenzie Smith

She joined us in June of 2016, just in time to work on a new client, Universal Music Group. Her love of all things southern, country music, and Snapchat made her the perfect millennial for the job.

Her favorite part of her job is “getting to be creative and witty with my work and also having fun while I do it. So many people talk about how you never love your first job, but I’m extremely satisfied with what we have going here at Parachute.” We move at a fast pace and expect our Social Media Coordinators, like McKenzie, to move even faster. Anticipating client needs before they arise, responding to community management issues quickly and on-brand, and managing a massive content calendar are just a few tasks that McKenzie tackles daily.

Let’s see a few on McKenzie’s high-performing posts:

UMG on Social Media

UMG on Social Media

Paratroopers describe her laugh as “infectious.” She always wears a smile, and is up for tackling any social media challenge (or impressing a client with her golf knowledge). But on a personal note, she makes you feel at home when with her.


Whether it’s a quick conversation or talking about her family, she is warm and inviting. Maybe it’s a Kentucky thing. She grew up in Bowling Green, KY with two older siblings. To this day, they all get together every Derby weekend, the perfect event to celebrate not only the horses but big hats, brightly colored sundresses, and seersucker!


She values family and staying true to herself. McKenzie says, “Being the well-seasoned independent woman that I am, I see a lot of people conforming to the ways of the world and straying from who they are as individuals. For me, it’s imperative that I keep myself reminded of what I believe in and who I want to be. Staying grounded is the key for me.”

Grounded you are, McKenzie. Let’s get to know her a bit more:

Parachute Media: What two songs describe your life right now?

McKenzie: “That’s Life” by Frank Sinatra and “Independent Woman, Pt. 1” by Destiny’s Child

Parachute Media: What is your grand, audacious goal?

McKenzie: My current audacious goal is to be completely happy. It may not seem grand or audacious to many, but I think happiness is often overlooked by many people. Whether it’s compromising your happiness in a work situation or in a personal situation, I don’t think people should settle for anything. Life is too short for a compromise that large. I believe if I do everything in my power to be completely happy with my life, everything else will fall into its place.

Parachute Media: When you’re not at work, where will we find you and what will you be doing?

McKenzie: If I’m not at work, I’m usually at the gym or anywhere outside. If I don’t spend at least a few afternoons a week on the golf course or playing outside, I feel extremely off-centered. But to balance out all the exercising, you will also often find me drinking beer with my friends, who are coincidentally my awesome co-workers.

Parachute Media: If you could Skype with anyone living or dead, who would it be?

McKenzie: Honestly, it would probably be Oprah, or Jesus. I just have a lot of specific questions for both of them.

01-facebook-audience-mobileBrandi Leath