Passionate, data-driven, and innovative, Matt’s changing the game for Parachute Media with his forward-thinking software solutions and detailed reporting.
The first thing that comes to mind when describing Matt is passionate. Whether he’s analyzing data and providing valuable insights (work) or talking about his favorite band’s new album release (play), he’s eager, animated, and energized.
Matt can best be described as thorough, detailed-oriented, and ambitious. He’s multifaceted in a professional setting, always willing to lean in and help on projects. While he takes his work very seriously, he’s also easy going and a joy to be around. In his spare time, Matt loves spending time with his black lab, Macie, hiking on a trail around Nashville, attending a concert or music festival, and relaxing with his fiancee, Alene.
Matt loves creating meaningful strategies out of data that wouldn’t make sense unless interpreted correctly. He also enjoys creating new and visually appealing analytics reports that champion client’s goals. When it comes to writing, he believes passion is key; passion can’t be forced.
Matt’s interest in analytics began when he was working on front-end design and some freelance graphic design. He realized he had a knack for numbers, and that he could apply his creativity to analytics. He says having a creative background lent itself to his unique interpretation of data.
Parachute Media: How long have you been part of our paratrooper team?
Matt: I started at Parachute on August 14th, so just under a month!
Parachute Media: Who is one of your professional heros and why?
Matt: My biggest professional hero is either Lee Clow or Aaron Draplin. Both of these individuals are genuine free spirits who have creativity and passion for effective and beautiful branding. Lee Clow is responsible for starting TBWA/Chiat Day, as well as many famous older Apple commercials. Draplin is a famous graphic designer whose creative process is just inspiring.
Parachute Media: What is your favorite quote?
Matt: I live my life by two quotes. The first helps me to realize life is unpredictable, and that whatever happens, happens, and that I need to continue pushing and pursuing my goals, no matter what happens. The second quote motivates me to persist and to never stop.
“Everything that ever has been always will be, and everything that ever will be always has been.” – Kurt Vonnegut
“Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and Determination alone are omnipotent. The slogan “Press On” has solved and will always solve the problems of the human race.” – Calvin Coolidge
Parachute Media: If you could Skype with anyone living or dead, who would it be?
Matt: Probably Steve Jobs or David Ogilvy. Just to have a conversation on their creative and ideating process would be such a fascinating conversation.