Instagram advertisers now have 60 seconds of video.

WHILE THE SOCIAL MEDIA WORLD WAS BUZZING ABOUT THE NEW TOGGLE FEATURE BETWEEN MULTIPLE INSTAGRAM ACCOUNTS, THE PHOTO PLATFORM ROLLED OUT ANOTHER FEATURE THIS WEEK THAT’LL BRING 4X THE CONTENT TO YOUR FEEDS

For Instagram advertisers, video ads will now have 60 seconds to get their message across to users, instead of the standard 15 second constraint given to organic content.

One of the first accounts to utilize this update was T-Mobile, who pre-released their Super Bowl commercial to users the week prior to the big game.

How will your brand maximize these new opportunities? Is it back to the drawing board for your content calendar? Will you save your videos for Facebook? Let us know in the comments.

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