Social Media

As a social media employee, we all know the common rule that “social media never stops.” This means the screen time hours are adding up when we routinely check in on the performance of our [...]

They might be young, but they are powerful. Expected to account for 40% of all consumers by 2020, Generation Z can not be ignored. Understanding what motivates these consumers will allow your [...]

We’re covering the timeline of Instagram developments since the application was first released. From a common photo-sharing tool to an advertising necessity, Instagram too once started out as [...]

As a digital marketing agency, we pride ourselves in understanding what it takes to build a brand on social media. On January 4th, 2019, an unprecedented Instagram egg stunt was launched that [...]

Community management is becoming an increasingly vital part of the social media management world. When it comes to making the most of your brand’s social media presence, there are a number of [...]

Social Media is an excellent tool for restaurants to build brand awareness, create new customers, and engage with current customers. It also offers valuable insights so you can measure the [...]

Google Tag Manager offers a wealth of abilities once only available to those with access to their website code. Now anyone can utilize this to create a detailed and accurate digital strategy.

Parachute Media created a campaign for Evolve focused on specific dog breeds and the communities involved with them resulting in over 3 million impressions, 148,000 post reactions, 55,000 [...]

Research and planning are critical to a successful digital marketing campaign. So when a new client comes on board, the Discovery Phase is arguably the most important step in the process. Here’s why:

Instagram users are spending more time browsing stories than scrolling through their feed, so make sure you’re utilizing this tool to effectively engage with your fans in 15-second increments.