Music Business

Instagram users are spending more time browsing stories than scrolling through their feed, so make sure you’re utilizing this tool to effectively engage with your fans in 15-second increments.

We collected over 7,000 emails when we tied a flyaway sweepstakes to a corporate culture campaign for UMG Nashville. See how we did it!

Every musician has to have a functioning online presence to do what they love, writing songs and playing shows. But are you using all the free resources at your disposal to convert fans?

Her creativity, brains, proactive nature, golf skills, and infectious laugh are all reasons why McKenzie Smith is a vital part of the Parachute Media team.