Parachute Media was put in the hot seat for creating a seamless social media plan to support Kirkland’s brand relaunch, Bring Happiness Home.
Five days of shooting, four groups of talent, mountains, rivers, and multiple brewery stops later, the Parachute team created assets that ultimately redefined a brand’s identity.
Recently, a few members of the Parachute Media team traveled to Portland, Oregon to capture video and photo content for client, Triumph Pet Food. This city is considered one of the most [...]
Bart Durham Injury Law’s Mean Tweets Campaign: Turning Negative Commentary Into an Asset for Your Brand
Embracing public perception of a brand can be a great way to engage with fans. In a perfect world, our businesses would never face any negative feedback or tweets from consumers. Of course, our [...]
Parachute Media created a campaign for Evolve focused on specific dog breeds and the communities involved with them resulting in over 3 million impressions, 148,000 post reactions, 55,000 [...]
Instagram users are spending more time browsing stories than scrolling through their feed, so make sure you’re utilizing this tool to effectively engage with your fans in 15-second increments.
The concept is fairly simple: utilize other Instagram accounts to showcase your brand. Creating an effective ambassador program takes plenty of work, but the rewards can be tremendous.