Business Advice

Creating an engaging email that intrigues your subscribers can seem difficult. Luckily, we’ve come up with a list of tips and tricks for guiding your subscribers from the top of the email all the [...]

In the social media industry, we understand that trends move quickly. No matter how much we love to create our content calendars in advance, things are subject to change at any moment. We are [...]

When tasked with working remotely due to safer-at-home orders, our Parachute team had to adapt like everyone else. With the goal of increasing productivity and implementing clear, effective [...]

As a social media employee, we all know the common rule that “social media never stops.” This means the screen time hours are adding up when we routinely check in on the performance of our [...]

They might be young, but they are powerful. Expected to account for 40% of all consumers by 2020, Generation Z can not be ignored. Understanding what motivates these consumers will allow your [...]

Productivity in the workplace doesn’t have to cost you your freedom with these five helpful tools. Whether you just started a new job, or have been in the same position for years, [...]

Setting quarterly goals for your business is a good idea for a number of reasons. Achieving multiple short-term goals will eventually get you to your ultimate business goals, and that’s where we [...]

Community management is becoming an increasingly vital part of the social media management world. When it comes to making the most of your brand’s social media presence, there are a number of [...]

Unless you’re in the PPC trenches on a daily basis, it’s easy to miss the subtle (and not so subtle) changes within the platform.

Social Media is an excellent tool for restaurants to build brand awareness, create new customers, and engage with current customers. It also offers valuable insights so you can measure the [...]