Our TikTok series analyzes and explains the different factors that affect the TikTok algorithm. Read on to learn more about your authority score, the For You Page review process, and how your [...]
The second installation in our TikTok series answers the question “how can brands use TikTok?” Read on to learn about the different ways your brand can incorporate TikTok into your social media [...]
In the social media industry, we understand that trends move quickly. No matter how much we love to create our content calendars in advance, things are subject to change at any moment. We are [...]
When tasked with working remotely due to safer-at-home orders, our Parachute team had to adapt like everyone else. With the goal of increasing productivity and implementing clear, effective [...]
Gaining 1 million followers on Instagram is not an easily achieved marketing goal. Here are six tactics we implemented to organically increase Kirkland’s Instagram following that should be added [...]
Creative opportunities are disguised as hurdles during an economic shutdown. Here are a few ways our team continued to develop engaging content during a pandemic for our clients.
Maximizing Facebook Ad offerings is one of the most efficient and cost-effective ways to grow your business. As best practices are always changing, here are 4 hacks to maximize your Facebook ads.
Take a quick look at Facebook’s Instant Experience ads and how we think about the mobile consumer when designing this type of advertising for our clients.