Podcasts are addictive, especially if you find the right ones for your industry and that suite your personality.
They are a wealth of knowledge and perspective – and fun! To listen, I use my favorite Podcast App, Sticher. This tool allows you to create a playlist made up of your chosen podcasts and will play them one after another. The most up-to-date podcast is at your fingertips anytime you want to listen. You can make playlists to keep interest topics ready and on-demand.
As of press time, I’ve logged in 2,856 hours and 11,525 Episodes since April 2010.
Marketing is always on the move. New data and decisions from big players like Facebook, Google, and Instagram to name a few offer marketers new information on the future of the industry. We base decisions for our clients and in-house brands on these changes. We’re always learning, are you?
We’ve found a few podcasts that you need to know about as a marketing professional.
Some of the best marketing podcasts are:
Design Matters is the world’s first podcast about design and an inquiry into the broader world of creative culture through wide-ranging conversations with designers, writers, artists, curators, musicians, and other luminaries of contemporary thought.
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social media programs.
Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions.
Social Media Examiner
In the Social Media Examiner podcast, you’ll discover success stories and expert interviews from leading social media marketing pros in a weekly 45-minute podcast. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
The Business of Story
Welcome to The Business of Story podcast hosted by Park Howell. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Connect with Park Howell on Twitter.
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books/shows in the market are filled with advice. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. “TheUnPodcast” tells you what not to do first, so we can discuss what you really need to do to succeed in the new world of business marketing. Easy to digest, easy to avoid. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.
Connect with Scott Stratten and Alison Kramer on Twitter.
Marketing Over Coffee
Marketing Over Coffee is audio on demand that covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.
Six Pixels of Separation
When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). His podcast Six Pixels of Separation just published #527! Listen in as his fantastic guests are breaking the mold and answering the toughest marketing questions.
Bob Knorpp is host of the award-winning Internet audio program, The BeanCast Marketing Podcast (www.thebeancast.com). With a 20-year career in marketing behind him, he now actively assists start-up and established brands through his consultancy, The Cool Beans Group. He works with clients as diverse as Visa, FX, and Activision, among others. Bob also teaches Integrated Marketing Strategy and Execution as an Adjunct Professor at New York University. Bob is based in New York.
Lead with a Story
Lead with a Story features stories from executives at Proctor & Gamble, Dollar General, Hewlett Packard, Kellogg’s, Dun & Bradstreet, Saatchi & Saatchi, Verizon, and many more. Each episode brings you an important lesson through a single compelling story. 21 Leadership Challenges from Lead with a Story: vision, commitment, change, recommendations, customer service, culture, values, collaboration, diversity, policy, inspiration, courage, passion for work, teach lessons, coaching & feedback, problem solving, understand the customer, delegate, creativity, sales, and earn respect.
This is my newest favorite. In his first episode of Digital Outliers, host Brian Solis interviews David Bray, chief information officer at the Federal Communications Commission, about his Herculean efforts to digitally transform one of the U.S. government’s most important oversight authorities. Bray shares how he used a combination of innovative motivational techniques, technical acumen, and an unconventional approach to the role of CIO to fully modernize the FCC’s moribund technology programs. The result: an FCC with agile systems, intelligent processes, and motivated employees collectively empowered to continue to adapt to a rapidly changing world.
Connect with Brian Solis on Twitter.
Do you have a favorite podcast that we need to know about?