The first step when building a brand is defining the brand. What do they stand for? What is the voice? These were questions we asked ourselves as we were creating this thing from scratch.
At Parachute Media, we like to foster an environment where we can share skills and learn from each other…we also like to drink beer and play corn hole. Thus, the Drink & Learn was born. [...]
Setting quarterly goals for your business is a good idea for a number of reasons. Achieving multiple short-term goals will eventually get you to your ultimate business goals, and that’s where we [...]
As the social marketplace becomes more crowded with other brands trying to reach the same people that you are, it’s more important than ever to invest in engaging content. Video content allows [...]
Parachute Media is honored to be named among 24 other prominent small businesses in the Nashville area awarded as a Nashville Business Journal Small Business of the Year Honoree.
Research and planning are critical to a successful digital marketing campaign. So when a new client comes on board, the Discovery Phase is arguably the most important step in the process. Here’s why: