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The first step when building a brand is defining the brand. What do they stand for? What is the voice? These were questions we asked ourselves as we were creating this thing from scratch.

When you're paying millions of dollars for advertising during the most-watched sporting event of the year, it's important to get it right.

This year marked our second-annual Bark Madness for Evolve Pet Food, and the goal was to make it even bigger than the last. We wanted to engage more people, try out new targeting methods and [...]

At Parachute Media, we like to foster an environment where we can share skills and learn from each other…we also like to drink beer and play corn hole. Thus, the Drink & Learn was born. [...]

Setting quarterly goals for your business is a good idea for a number of reasons. Achieving multiple short-term goals will eventually get you to your ultimate business goals, and that’s where we [...]

As the social marketplace becomes more crowded with other brands trying to reach the same people that you are, it’s more important than ever to invest in engaging content. Video content allows [...]

Parachute Media is honored to be named among 24 other prominent small businesses in the Nashville area awarded as a Nashville Business Journal Small Business of the Year Honoree.

Research and planning are critical to a successful digital marketing campaign. So when a new client comes on board, the Discovery Phase is arguably the most important step in the process. Here’s why: