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A good copywriter knows that consumers are far more likely to act if they feel known and they trust the source that is requesting action.

Here's how we utilized Facebook Live to give The PEDIGREE Foundation's audience an exclusive look into a major adoption event in downtown Nashville.

He’s funny, he’s talented, he’s a jack of all trades. Learn more about Adam Fricke in today's employee spotlight.

Not everyone has the drive and courage to build a company from the ground up. We’re lucky to have one such individual in charge: Ryan Carter.

Recently, a few folks from our team covered an event for one of our clients. Here's what I learned about capturing social content at a live event.

Copy has exactly one job: to convert. If your copy isn’t converting, you’re doing it wrong.

In the past few weeks, Facebook unleashed a new placement within its ads platform. It’s called, In-Stream Video. I love it when Facebook offers new ad placement, but this one concerns me.