Viral Campaign Success: Evolve Pet Food Bark Madness
Parachute Media created a campaign for Evolve focused on specific dog breeds and the communities involved with them resulting in over 3 million impressions, 148,000 post reactions, 55,000 [...]
Down the ‘Chute: Developing an Instagram Ambassador Program
The concept is fairly simple: utilize other Instagram accounts to showcase your brand. Creating an effective ambassador program takes plenty of work, but the rewards can be tremendous.
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Down the ‘Chute: Edley’s Bar-B-Que Chattanooga Opening Campaign
During the Chattanooga opening campaign for Edley’s, we generated authentic buzz and hype around their brand.
What’s up with the New Instagram Update?
The latest Instagram update tells us that Instagram is continually working on improving their story platform over the current experience of Snapchat.
Rhetoric in Video Content
There are three primary forms of rhetoric. In case you haven’t thought about rhetoric since your freshman year speech class, here’s a brief reminder.
Is Your Brand Staying #Relevant?
Unlike us social media coordinators, the internet never sleeps. Trends, national news coverage, even relevant memes come and go in hours.
Effective Tourism Marketing Made Simple
If your business is the type that would benefit from consistent tourist traffic, and it probably is, specific digital marketing strategies can help your business build rapport among travelers as [...]
Resources for Musicians and Artist Managers
Every musician has to have a functioning online presence to do what they love, writing songs and playing shows. But are you using all the free resources at your disposal to convert fans?
