Behind Every Recognizable Brand is a Style Guide
A style guide is responsible for the success of the most recognizable brands. How do they do that? By creating and enforcing a well written and thorough style guide, and of course, some really [...]
How To Host A Social Giveaway
Giveaways are an easy way to spike engagement and gain new traffic on all platforms. They’re also feasible for businesses across the spectrum and not as difficult as they may seem!
5 Ways to Use Social Media for Restaurants
Handling the marketing for a restaurant, or seeking information on developing an online presence for your restaurant? Use these five steps to get started.
The Best Marketing Podcasts – All the Way to 11
Podcasts are addictive, especially if you find the right ones for your industry and that suite your personality.
How to Find Influencers on Instagram
Social media has opened up all kinds of new doors for word-of-mouth marketing. Before, word-of-mouth meant literal words coming out of your mouth, like when you were talking to your gal Susie at [...]
The Price of Authenticity
Parachute Media believes in authenticity. Leaders create the culture and lead branding, marketing efforts, and community management by how they internally value authenticity.
Instagram Stories
Instagram Stories will feel very similar to the functionality of Snapchat. Is that a good thing or a bad thing? I’m 50/50 on it because I’m torn between using these platforms as a consumer but [...]
