With brands searching for new ways to resonate on social media, user generated content provides a variety of opportunities to enhance social media strategy.
It’s no secret that learning InDesign can be extremely confusing, especially when you’re not using this tool everyday. Continue reading for a summarized version of what we learned.
This year marked our second-annual Bark Madness for Evolve Pet Food, and the goal was to make it even bigger than the last. We wanted to engage more people, try out new targeting methods and [...]
Five days of shooting, four groups of talent, mountains, rivers, and multiple brewery stops later, the Parachute team created assets that ultimately redefined a brand’s identity.
With a passion for digital marketing and a continued desire to grow and expand her skill sets, Missy Setter has already been a huge asset to the Parachute Media team as an Account Coordinator. [...]
As a social media employee, we all know the common rule that “social media never stops.” This means the screen time hours are adding up when we routinely check in on the performance of our [...]
They might be young, but they are powerful. Expected to account for 40% of all consumers by 2020, Generation Z can not be ignored. Understanding what motivates these consumers will allow your [...]
