Parachute Media welcomes Rachel Ryan to the team as project manager. Rachel brings several years of digital marketing experience, and will be leading strategy for Parachute’s largest clients.

Instagram users are spending more time browsing stories than scrolling through their feed, so make sure you’re utilizing this tool to effectively engage with your fans in 15-second increments.

With a strong ad campaign and captivating creative, manipulating the masses on Black Friday/Cyber Monday is simple.

Paper & Plank is a stationery and design company based in middle Tennessee focused on creating unique stationery, paper good, wood signs, and much more.

When you’re given $10,000 from Google Adwords to make the most out of your campaigns, it’s difficult to know where to start. These tips will help you make the most out of what you’re given.

Who are you trying to reach? What is your specific goal? We explain in this blog post what makes a good landing page and how to track your visitors for retargeting campaigns.

Parachute Media accepted 5 awards at the 53rd annual Nashville American Advertising Awards, which were held Saturday night at the Music City Center in Nashville, TN.

The concept is fairly simple: utilize other Instagram accounts to showcase your brand. Creating an effective ambassador program takes plenty of work, but the rewards can be tremendous.

Gaining new Instagram followers is a top priority for most businesses on social media. Read about how we connected our client with like-minded brands in order to host a giveaway to benefit [...]

Whether you’re new to the industry or a business looking into expanding your brand’s presence, this list of marketing terms can help you keep up with other professionals.