Video | Strategy
A creative holiday campaign for Merrell.
2017 Gold ADDY Winner
Merrell wanted a light, funny, and engaging video for the Christmas season. Of course, it had to take place outdoors and feature the man, myth, and legend…Santa.
The Creative Solution:
A woman awakes at a campground to find Santa stuffing stockings and mistakes him for her husband. Oops. Santa-1, Husband-0. We created a video that plays with common notions about Christmas with a nod to a classic song.
The video has over 2,000,000 views on Facebook.