Josh Turner “Deep South” Instagram Takeover

Graphic Design | Animation | Video | Strategy

A creative advertising campaign for social media marketing.

The Project

joshturner_igtakeover

The Client:
Universal Music Group Nashville – Josh Turner

The Challenge:
To strategize an innovative way to promote an album release.

The Creative Solution:
The Universal Music Group Nashville team designed a 6 square Instagram takeover of Josh Turner’s “Deep South” album cover. Each square was composed of a different video promoting an aspect of the album. The videos vary from lyric videos, music video clips, acoustic performance clips, and track listings. These videos are an interactive way to promote the album release versus just posting the regular album artwork.

The Results:

13,747 total impressions, 11,378 total reach, 2,751 total views, 674 engagements

The Creative

Click on each image block to view the Instagram post, watch the video animation and view engagements.

The Results

13,747

 Impressions

11,378

Reach

2,751

Views

674

Engagements

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