Breaking Down Punitive and Compensatory Damages

Graphic Design | Animation | Strategy

A creative social media campaign for injury law attorneys.

The Project

The Client:
Bart Durham Injury Law

The Challenge:
Legal jargon can be difficult to understand, especially for audiences that unfamiliar with the industry. We wanted to inform Bart Durham Injury Law’s social audiences on the meanings of these terms.

The Solution:
Our creative team illustrated explanations of frequently used legal terms by providing animations that put the different parts of the definition into layman’s terms.

The Result:
In addition to the organic post, the videos were utilized in a Build Audience campaign, yielding 166 new page likes for the firm’s Facebook page.

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