CMA Fest Lead Ad Giveaway

Photography | Animation | Video | Strategy

A creative advertising campaign for social media marketing.

The Project

cmafestleadad

The Client:
Universal Music Group Nashville

The Challenge:
To garner emails for the Universal Music Group Nashville email list and promote CMA Fest 2017 in one Facebook ad campaign.

The Creative Solution:
Parachute Media designed a CMA Fest ticket giveaway with the entry point being email capture. The video promoting the giveaway was a GIF of a pair of CMA Fest tickets in the foreground with different Nashville scenes as the background.

The Results:
6,261 leads and 108,154 people reached at $0.40 per lead.

The Creative

The Results

6,261

Leads

108,154

People Reached

$0.40

Cost Per Lead

$1,745.16

Total Ad Spend

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