Meet Our Adam-Of-All-Trades

He’s funny, he’s talented, he’s a jack of all trades. Whether he’s video editing or coming up with snappy captions for client content, we are really glad to have Adam Fricke in the office.

Adam Fricke posing with a coconut.You would be hard-pressed to find someone easier to get along with than Adam. He bring a relaxed, fun attitude with him wherever he goes. But don’t be fooled–he is a rockstar with incredible ideas, talent behind a camera, and a way with words that can’t be matched.

Adam’s personality can pretty much be summed up in this quote from his phone interview with CEO Ryan Carter: “About your dress code…See, I’m from Florida and we don’t wear closed toe shoes that often. I’m pretty much against them. Is that going to be an issue?”

Adam recently moved to Tennessee from Florida, so he spends his free time exploring as much as possible. He’s finding that while there’s less surfing in Tennessee, waterfall hunting, hiking, brewery visiting, reading, guitar playing, concert-going, people meeting, and dog petting are all great ways to spend time.

Adam loves using different mediums to tell stories. Whether it’s a photo, caption, blog post, or video, he gets fired up about creating compelling content that people can relate to. His passion for compelling content has given him a varied and powerful skill set that ranges from social media managing to video editing, and even occasional modeling for our in-house brands.

When it comes to writing, Adam has a few pro tips: “Any piece of writing should add value to the reader. I try to define a problem and deliver the solution to the person that needs it. Keep it short but be thorough. Tie in personal experience and research. Write in a way that’s easy to understand and remember. Sprinkle in humor when appropriate. Use catchy headings and high quality photos. Edit fiercely but post it before I’m tempted to scrap the whole thing.”


Parachute Media: Tell us something quirky about yourself.

Adam: The summer after I graduated high school I found an abandoned duck egg in my family’s backyard. I took it upon myself to make a DIY incubator using a styrofoam cooler. I didn’t really think it would work but 32 days later I helped the little guy escape from his shell. I appropriately named him Samuel L. Quackson (Sam for short). We did everything together for about 3 months until he was fully grown. He would follow me around the house and pick fights with our dog who was about 12 times his size. When he got too big to play in the bathtub, we let him live in our screened in pool area. Once he figured out how to fly, we released him back into the wild. I haven’t seen him since but I still whistle and call for him whenever I see ducks.

Parachute Media: What is your grand, audacious goal?

Adam: I’m still trying to decipher what that looks like in terms of a career. But when I lie on my death bed with a burrito in my belly, I hope to look back on life and feel I’ve made a positive impact on people in some way. If I can do some work that lives longer than I do, that’d be cool too.

Parachute Media: Who is one of your professional heroes and why?

Adam: Donald Miller is one of my favorite writers. He’s developed an admirable business and selfless nonprofit, and that doesn’t even touch on his writing. As for Don’s written works, he has the ability to combine depth, transparency, self-deprecating humor, and confidence while making it seem effortless. When I read his books it feels like we’re having a conversation over whiskey and a campfire. He lives in Nashville so maybe one day we can be friends and do just that. I’ll have him read this shoutout and he’ll laugh while my face turns red and I’ll nervously take another sip of whiskey.

Parachute Media: Do you have a personal mission statement?

Adam: I’ve adopted a personal mission statement of “Always Forward.” It’s easy for me to sink into routine and comfort. Always Forward is a simple reminder to be bold, try new things, and strive for growth.

Parachute Media: If you could Skype with anyone living or dead, who would it be?

Adam: My future wife. I’d ask her where she is right now and apologize in advance for being late to our first date.

two girls taking selfie with phone