Julia is impressive.
Don’t let her southern drawl fool you, this girl can work. She’s creative, smart, kind, witty, and super organized. She has the reputation around here of being the “caption queen.” If you need the perfect words for a T-shirt sale, holiday post for a local Bar-B-Que joint, or cat haiku, ask Julia.
Julia Irene Batson hails from a small rural community outside of Nashville called Pleasant View, TN. Her college career took her to Austin Peay State University where she majored in Communication. She then landed in Nashville (like SO many millennials) to start her career in digital marketing.
Julia joined the Paratrooper team on November 30, 2015 and has taken her client’s content to a new level ever since. Every day is different for Julia. From creating posts for social, jumping to a blog, working on ads, scripting a video, or crafting up an email, she’s always switching gears.
Check out this video Julia scripted for Bart Durham:
Check out a few of her posts:
To date, she’s posted nearly 2,500 pieces of content for our clients and Parachute Media. Whoa! And it’s not just the posting, it’s the research and data that drives each and every post that takes the most time.
Julia “enjoys researching the demographics and psychographics of the online user more and more. It’s absolutely fascinating to try and pinpoint what factors about an individual can be attributed to their online behaviors. A lot of people say it’s creepy – and it is – but it’s definitely amazing.”
When asked what rules she sticks to when coming up with creative content, she says, “I think we are constantly trying to break the mold and do things conceptually/creatively that no one else is doing. No one likes a copycat. Forget that “imitation is the sincerest form of flattery.” Our clients aren’t paying for us to recreate someone else’s genius idea. So I think that’s a big rule I try to follow – always come up with something new and creative.”
Let’s get to know Julia:
What two songs describe your life right now?
Julia: Well, I don’t know if I could pick just one song from this artist, but I recently went to Drake’s concert while he was in Nashville and I can’t stop listening to his albums. I’m sure that’s comical to most people, but I’ve always loved his music! It’s good stuff to play in your headphones while drafting out weeks worth of client content.
Completely flipping the script, “Traveller” by Chris Stapleton (the song, and really that whole album) is slowly having me accept country music in my life. (Yes, I’m a Nashville native and NOT a country fan) Between the long-ish commute to work and a long distance engagement, I always feel that I’m on the road. Plus, it reminds me of my fiance, who loves Stapleton’s music.
When you’re not at work, where will we find you and what will you be doing?
Julia: Sleeping, planning my wedding (the date is April 15, 2017!), or traveling to a new city for the weekend.
If you could Skype with anyone living or dead, who would it be?
Julia: That’s a tough one. I’d love to chat with Chip and Joanna Gaines about their story, and maybe they could design my house as well!