Brandi Leath: Our Feisty UX/UI Designer

Brandi Leath is a leader here at Parachute Media.

She has a knack for inspiring paratroopers and seeing the good in the everyday mundane. She will be the first to dance a jig while giving her idea in a brainstorm session, and she is an excel wiz.

Brandi Leath

Brandi works quickly and confidently at the task at hand and expects others to do the same. Encouragement and happiness flow from her on a daily basis. We asked Brandi what her personal mission state is, and she replied, “To inspire each and every person I come into contact with, to foster confidence in those who lack, to brighten someone’s day with random acts of kindness, and to use my God given talents to help others make their lives just a little bit easier and more fulfilling.”

Kristin Knight quote

Where does she find inspiration? She’ll tell you her dad is one of her heroes, both personally and professionally. He “inspired me to do what I’m most passionate about and to be considerate and loving to the people in my life. He would always tell me, “…you have to wake up every morning to go to work, you better love what you do, otherwise you’ll be miserable.””

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Let’s look at some examples of her work:

Her work speaks for itself. Not only does she design amazing (and functional) websites, she also keeps an eye on SEO for our website making sure that we are paying attention to trends in search and making adjustments as needed. She is the project manager for one of our nuttiest clients, Nut Butter Nation. This means she creates the strategy behind the content, manages video shoots, brainstorms, and the ads strategy.

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Website

We recently launched Parachute Media’s new website thanks to Brandi. It was a lot of work! The project was a success because she understands the “why” behind web design. Sites that are built based on user behavior while also using the latest graphic design trends see a level of success that others do not. She knocked it out of the park!

Parachute Media

Design

Edley’s Bar-B-Que won Nashville’s best bar-b-que for the fourth year in a row, and got a spot in the Nashville Scene. Brandi took this on and presented their brand simply and beautifully.

Edley's Nashville Scene ad created by Brandi Leath

In addition to her work at Parachute Media, you can find Brandi’s work on her personal website, www.brandileath.com. Her work doesn’t stop at design, she is also able to craft interactive magazine ads as well as mobile apps.

Julia Batson quote

Let’s learn more about Brandi:

Parachute Media: What is something quirky about you?

Brandi: I’m really OCD, everything has to have a place to live happily and free (to keep from being replaced by a new one because we can’t find you!) muahahahahahaha. I secretly want to label everything in my home, but I know that’s not realistic so I just dream about it. Ha!

Parachute Media: In your work or creative process, what do you love creating the most?

Brandi: Believe it or not, I love organizing and getting ready for a project more than the actual project itself. Finding creative ways to be the most efficient I can possibly be, that’s what I enjoy the most. As far as “creative” work goes, I love simplifying complicated design. Whether that is designing beautiful (and efficient) user experiences on a website or app, or a print design. Leonardo da Vinci said it best, “Simplicity is the ultimate sophistication.”

Rachel Wilson quote

Parachute Media: When you’re not at work, where will we find you and what will you be doing?

Brandi: That all depends on the weather, if at all possible I try to immerse myself in nature. If it’s beautiful outside, you’ll catch me (and sometimes my dog) on my SUP, or chilling on my back porch having drinks with friends. If it’s a bit chilly, you’ll catch me by a fire, whether that’s camping or in my backyard.

Parachute Media: What two songs describe your life right now?

Brandi: 1. Zac Brown Band – Remedy Because I feel like we all need a little love. The lyrics to this song couldn’t be any closer to how I feel about life. 2. Incubus – In the Company of Wolves First off, they are my favorite band, I could go on and on about them musically and personally, but I’ll skip all that. The lyrics to this song, in a nutshell, are about the right of passage. For me I relate to it because I feel like right now I am at the point where I am totally comfortable with who I am and where I am headed in my life. It took me a long time to get here and I’m loving every minute of it! Do what makes you happy and never look back! That’s my motto.

Parachute Media: If you could Skype with anyone living or dead, who would it be?

Brandi: Jesus and Buddha, I couldn’t pick just one. I wouldn’t want to hear just one side of the story, but two very similar stories from different parts of the world.

Parachute Media: What is your grand, audacious goal?

Brandi: To sell everything I own and travel the world. I want to to live without all the unnecessary “things” in my life. To immerse myself in other cultures, learn other languages, meet and inspire as many people I can across the earth in addition to absorbing all of it’s wonderful wonders along the way.

Kristin KnightMeeting with a client to discuss brand voice is key to developing a successful social strategy.